Social Media

Facebook

SPU has two main Facebook pages:

Seattle Pacific University: www.facebook.com/seattle.pacific.university 

• Followers: 23k (02/25)
• Demographics: age 25 and older
• Main audience: parents, alumni, donors, some students
• Content: SPU Stories, news, features, alumni, faculty, and student profiles
• Frequency of posts: About three times a week

Seattle Pacific University-Alumni: www.facebook.com/seattle.pacific.university.alumni

• Maintained by Alumni, Parents, and Family Relations
• Followers: 4.5k (02/25)
• Demographics: age 25 and older 
• Main audience: Current, prospective, and recent graduates.
  • Mainly used among students for group functionality, group messaging, connecting/re-connecting, mass content (good/bad/etc., while Instagram is just one main photo or a carousel up to 10 photos that sum up a day or event.)
• Content: Alumni-centered news and events, campus news and events, alumni, faculty, and student profiles, videos, campus photos, student features, and thoughtful pieces about faith and culture.
• Frequency: Twice a week

If you would like to know more about paid Facebook ads (paid promotions to targeted audiences), contact your University Communication specialist.

Instagram

Channel: instagram.com/spu_seattlepacific

• Maintained by the University Communications Social Media Specialist Kelsey Chuang and a student intern; working closely with Undergraduate Admissions
• Followers: Over 9k followers (02/25)
• Demographics: Ages 13-29
• Main audience: Current, prospective, and recent graduates.
• Content: Relevant to SPU (faith, academics, Seattle, students), students’ interests, and campus/student life. Content encompasses real-time updates and coverage, authenticity, diversity, social media trends, creativity, and the vibrant SPU community.
• Frequency. Daily during academic year, using posts, stories, or reels

If you have ideas for an Instagram takeover or cross-channel post, contact Kelsey Chuang in University Communications.

LinkedIn

Channel: www.linkedin.com/company/seattle pacific university

• Followers. 35k (02/25)
• Demographics
  • 29% of 18–29 year olds
  • 33% of 30–49 year olds
  • 24% of 50–64 year olds
• Main audience: Current, recent graduates, alumni, grad students, donors. Number one platform when it comes to business-to-business social media marketing.
• Content: Grad programs, Faith & Co., campus news or updates, job listings, alumni stories, upcoming events/lectures, SPU Voices Podcast, faculty news, alumni news, research articles, videos relevant to all of SPU’s audience, athletic achievements.
• Frequency: Twice a week

X (formerly known as Twitter)

SPU has two X channels (formerly known as Twitter)

@SeattlePacific — For all news, events, photos, of interest to SPU. This account is comprised of parents, alumni, some students, and local organizations.

• Followers: 6k (02/25)
• Demographics: age 25 and older
• Main audience: Parents, older alumni, donors, local organizations)
• Content: SPU Stories, Athletics (reposting from @SPUsports and other Falcon X accounts) campus news and public events, online features of alumni, faculty, staff or students, some reposts of SPU faculty, staff, departments, or offices. (NOTE: It’s easier to share information if you have a website or public facing Facebook page with the event information.) 
• Frequency: Several times a day (either posts or reposts) 

@SPUnews — Dedicated to news, breaking news, and current information. This is where the posts will be made during an emergency. 

• Followers: 2.5k (02/25)
• Demographics: age 25 and older
• Main audience. parents, older alumni, donors, local organizations, local news outlets and reporters)
• Content: Focusing on news, reposts of news or features from media outlet, SPU Stories content, campus news or public event information.
• Frequency: About three times a week. 

YouTube

SPU has two main YouTube channels. (Creating a new YouTube channel is not encouraged. To upload content to SPU’s existing channels, contact your University Communications specialist.)

@SeattlePacific: www.youtube.com/user/SeattlePacific

• Followers: 11.5k subscribers (02/25)
• Demographics: Ages 15–29
• Main audience: Current, prospective, and recent graduates
• Content: Videos mainly fall under different playlists including About SPU/Our Story, Falcon Feature/Student Life (event recaps, student interviews), Academic Rigor, Dorm Tours, FAQs. Why Choose SPU. This includes videos produced by outside video production companies or in-house. The playlists also include organic videos by students.

@SPU Video: https://www.youtube.com/@spuvideo4228

• Followers: More than 400 subscribers (02/25)
• Demographics: Ages 15-29
• Main audience: Current and recent graduates, faculty, staff, general public
• Content: Lectures, chapels, SPU public events, department and office promotions, Commencement and Ivy Cutting livestreams, student and alumni testimonials.

Snapchat

SPU no longer maintains a Snapchat account. 

Spotify

Channel: https://open.spotify.com/user/itpil4k9p3yl9nbls4okzux0r s

• Followers: 60 (02/25)
• Demographics: Ages 18-24
• Main audience: Current and prospective students
• Public playlist: 14 (02/25)
• Content: SPU has been utilizing Spotify to create playlists using songs recommended by students for various events such as snow days, finishing college applications, studying, summer drives, devotionals, Christmas, and more. UC is able to help promote and feature other department playlists on the SPU Spotify platform.
• Frequency: Several times a year.

TikTok

Channel: https://vm.tiktok.com/ZMJus8BQQ/

• Maintained by Social Media Specialist Kelsey Chuang and a student intern.
• Followers. 395 (02/25)
• Demographics: Ages 13-24
• Main Audience: Prospective and current students
• Content: Mainly entertaining, but sometimes informative. Basic and fun concepts are the most successful.
• Frequency: 2-3 times a week during academic year